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August 19-21 - Co-Located Events
August 21-23 - Conference
Hilton San Diego Bayfront - San Diego, CA
More information for Open Source Summit + Embedded Linux Conference North America 2019
Thursday, August 22 • 2:10pm - 2:45pm
The 7 (Unhealthy) Habits of Highly Effective IoT Marketing - Kathy Giori, Mozilla*

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A myriad of connected electronic devices can now be monitored and controlled using a smart phone, or via voice commands. User-friendly interfaces are making “smart products”, aka Internet of Things (IoT) devices, more approachable than ever. Although IoT promises to bring us numerous benefits, what are the hidden risks?

This talk will highlight 7 popular “features”, advertised as benefits, that we instead expose as “unhealthy habits”. One example is the notion of “end-to-end security”. Imagine you want to allow a brand A wireless pushbutton to control a brand B smart bulb. If each device uses end-to-end security, the result is two separate device-to-cloud walled gardens, and no interoperability.

To help overcome each unhealthy habit, we will suggest alternative solutions using Mozilla’s open source web of things framework. Mozilla envisions an open and decentralized IoT ecosystem that puts people first, to improve the privacy, security, and interoperability of connected devices.

Speakers
avatar for Kathy Giori

Kathy Giori

Sr Staff Evangelist, Mozilla
Kathy Giori is a Senior Staff Evangelist at Mozilla, promoting Mozilla WebThings, an open source framework to improve IoT privacy, security, and interoperability. In previous roles at Arduino, Qualcomm Atheros, and a few startups, she has been promoting the benefits of open hardware... Read More →



Thursday August 22, 2019 2:10pm - 2:45pm
Indigo CG
  • Session Slides Included Yes
  • Session Recorded Yes