August 19-21 - Co-Located Events
August 21-23 - Conference
Hilton San Diego Bayfront - San Diego, CA
More information for Open Source Summit + Embedded Linux Conference North America 2019
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Thursday, August 22 • 2:10pm - 2:45pm
The 7 (Unhealthy) Habits of Highly Effective IoT Marketing - Kathy Giori, Mozilla*

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A myriad of connected electronic devices can now be monitored and controlled using a smart phone, or via voice commands. User-friendly interfaces are making “smart products”, aka Internet of Things (IoT) devices, more approachable than ever. Although IoT promises to bring us numerous benefits, what are the hidden risks?

This talk will highlight 7 popular “features”, advertised as benefits, that we instead expose as “unhealthy habits”. One example is the notion of “end-to-end security”. Imagine you want to allow a brand A wireless pushbutton to control a brand B smart bulb. If each device uses end-to-end security, the result is two separate device-to-cloud walled gardens, and no interoperability.

To help overcome each unhealthy habit, we will suggest alternative solutions using Mozilla’s open source web of things framework. Mozilla envisions an open and decentralized IoT ecosystem that puts people first, to improve the privacy, security, and interoperability of connected devices.

avatar for Kathy Giori

Kathy Giori

Ecosystem Engagement Lead, ZEDEDA Inc.
Kathy Giori is driving ZEDEDA’s open source community collaboration and engagement around project EVE with a new and modern paradigm that puts openness first, commercialization second. She believes that the best way to tackle the vast variety and rapid growth of software and tools... Read More →

Thursday August 22, 2019 2:10pm - 2:45pm PDT
Indigo CG
  • Session Slides Included Yes
  • Session Recorded Yes