Loading…
August 19-21 - Co-Located Events
August 21-23 - Conference
Hilton San Diego Bayfront - San Diego, CA
More information for Open Source Summit + Embedded Linux Conference North America 2019
Back To Schedule
Thursday, August 22 • 2:10pm - 2:45pm
The 7 (Unhealthy) Habits of Highly Effective IoT Marketing - Kathy Giori, Mozilla*

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Feedback form is now closed.
A myriad of connected electronic devices can now be monitored and controlled using a smart phone, or via voice commands. User-friendly interfaces are making “smart products”, aka Internet of Things (IoT) devices, more approachable than ever. Although IoT promises to bring us numerous benefits, what are the hidden risks?

This talk will highlight 7 popular “features”, advertised as benefits, that we instead expose as “unhealthy habits”. One example is the notion of “end-to-end security”. Imagine you want to allow a brand A wireless pushbutton to control a brand B smart bulb. If each device uses end-to-end security, the result is two separate device-to-cloud walled gardens, and no interoperability.

To help overcome each unhealthy habit, we will suggest alternative solutions using Mozilla’s open source web of things framework. Mozilla envisions an open and decentralized IoT ecosystem that puts people first, to improve the privacy, security, and interoperability of connected devices.

Speakers
avatar for Kathy Giori

Kathy Giori

EdTech/IoT Entrepreneur, MicroBlocks
Kathy Giori spends most of her time supporting MicroBlocks, an open source physical computing tool that enables "live" programming of microcontrollers, and includes a web thing library. She also continues to teach and evangelize the effort of the IoT team at Mozilla, where she supported... Read More →



Thursday August 22, 2019 2:10pm - 2:45pm PDT
Indigo CG
  OpenIoT
  • Session Slides Included Yes
  • Session Recorded Yes