August 19-21 - Co-Located Events
August 21-23 - Conference
Hilton San Diego Bayfront - San Diego, CA
More information for Open Source Summit + Embedded Linux Conference North America 2019
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Thursday, August 22 • 4:05pm - 4:40pm
Panel Discussion: Content is Queen. Maximize Open Source Project Engagement with the Right Content, in the Right Place, at the Right Time - Jennifer Lankford, Lankford Communications; Amanda Katona, VMware; Ben Cotton, Red Hat and Kim McMahon, Cloud Nativ

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You have an open source project. You want to reach developers, open source contributors, maintainers, and community managers. There are only so many hours in the day. What do you do?

This panel of open source marketing experts will share their experiences on building organic, authentic marketing programs with useful and best-of-breed content, social media, and digital techniques that gets the message out, engages the community, and builds a following. All with staying within your resource budget of people and dollars.

There will also be time for audience engagement in an interactive conversation on best practices we all use in our communications activities.


Amanda Katona

Director of Cloud Native Community Engagement, VMware
Amanda is a community and legislative advocate at heart. She heads up marketing efforts for cloud native community engagement inside the Cloud Native Business Unit within VMware. Prior to this role, she led open source marketing for The {code} Team representing open source efforts... Read More →
avatar for Ben Cotton

Ben Cotton

Fedora Program Manager, Remote US IN
Ben Cotton is a meteorologist by training, but weather makes a great hobby. Ben works as the Fedora Program Manager at Red Hat. Prior to that, he was a Product Marketing Manager at Microsoft focused on Azure’s high performance computing offerings. Ben is a Community Moderator for... Read More →
avatar for Jennifer Lankford

Jennifer Lankford

Founder, Lankford Communications
Jennifer is a tech communications and marketing consultant with more than 12 years experience bringing disruptive and emerging products and open source projects to market. As a result, she knows first-hand the important distinctions between promoting open source projects and traditional... Read More →
avatar for Kim McMahon

Kim McMahon

Director of Marketing, RISC-V International
Kim McMahon is the Director of Marketing of RISC-V International. She comes to RISC-V with a deep background in marketing for open source and technology. She has spent her career with companies such as SGI, Cray, VMware, and the {code} Team at Dell, where she honed her love for HPC... Read More →

Thursday August 22, 2019 4:05pm - 4:40pm PDT
Aqua Salon AB